2023

VIDEO ad

PRODUCT VIZ

⚎ AD FOR FFP2 Mask

Video Ad:
FFp2 Mask

Intro Watch Video Clean Product Renders Project Context Insight Material + Light SSS + Modeling Finetuning + Detailing Animation

Get in Touch

❯ intro

/ Still frames:

Rendered close-up of a white Vevox FFP2 mask floating against a dark blue gradient background, dynamic camera angle.

Rendered in Cinema4d and Redshift. Made by Yeman.Studio / Benno Schulze.

Rendered close-up of a white Vevox FFP2 mask floating against a dark blue gradient background, dynamic camera angle. It is showcasing the different layers, enabling high filtration of even the smallest particles.

Rendered in Cinema4d and Redshift. Made by Yeman.Studio / Benno Schulze.

/ Clean Renders for Product Site + Packaging:

Side-facing view of a white Vevox Fortune Pro FFP2 mask with visible branding and certification markings, elastic ear loops, and a contoured design for a secure facial fit.

Rendered in Cinema4d and Redshift. Made by Yeman.Studio / Benno Schulze.

Front-facing view of a white Vevox Fortune Pro FFP2 mask with visible branding and certification markings, elastic ear loops, and a contoured design for a secure facial fit.

Rendered in Cinema4d and Redshift. Made by Yeman.Studio / Benno Schulze.

Grid of nine Vevox Fortune Pro FFP2 masks rendered in various colors including pink, lavender, red, gray, sky blue, cyan, black, navy, and beige, displayed on a transparent background with elastic ear loops.

Rendered in Cinema4d and Redshift. Made by Yeman.Studio / Benno Schulze.

/ / Project Context

A distributor for respirators, hired me to produce a CGI commercial and product images for one of their FFP2 mask, in order to be used on packaging, online stores, ads etc.

During the 2-month period, we held weekly deep-dive meetings and kept communication fluid through a steady stream of emails, fine-tuning every element to align with their vision.

The final product was a bold and visually intense campaign, that captures the attention and imagination of their audience.
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//Project Info
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data = {
    "date": "2022-05"
    "type": "commercial project"
     "contributor": "Benno Schulze"
    "category": [
        "AD",
        "PRODUCT RENDER",
    ]
}
‍

❯ INSIGHT

Excerpt from the work in progress material, showcasing the steady improvement of quality and animations.
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data = {
    "enabledSoftware": [
        "Cinema 4D.exe",
        "Redshift",
        "AfterEffects.exe",
        "TopazVideoAI.exe"
    ],
}

Note: Nearly all of the project insights shown in the video below can also be seen as singular images / videos below.

This only excludes numerous iterations of the animation and camera movement.

/ / Material + Light

✺
First test for the filtering-fabric material.
↓

The first concept render that was done for the FFP2 mask product visualization. Exploring material test on a simple sphere with displacement.

Rendered in Cinema4d and Redshift. Made by Yeman.Studio / Benno Schulze.

✺
Test material, also including the nose adjustment-clip.
↓

The second concept render that was done for the FFP2 mask product visualization. Exploring material test on a simple sphere with displacement. In this case, also including a plastic nose clip (normally hidden between the layers).

Rendered in Cinema4d and Redshift. Made by Yeman.Studio / Benno Schulze.

✺
Visual-concept to visualize aerosols being repelled by the mask.
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[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

Concept render of FFP2 mask product visualization. Exploring different environments for the ad, various shapes, and lighting techniques on different backgrounds, featuring a dark blue to purple gradient lighting test.

Rendered in Cinema4d and Redshift. Made by Yeman.Studio / Benno Schulze.

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Visual-concepting different variants on visible light sources, this idea was discharged in order to keep focus on the mask.
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✺
Test to inlude small hair fibres on the mask, this was removed to obtain a cleaner, more sterile look.
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Concept render of FFP2 mask product visualization. Exploring dynamic hair placement to enhance photorealism.

Rendered in Cinema4d and Redshift. Made by Yeman.Studio / Benno Schulze.

/ / SSS + Modeling

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Testing subsurface-scattering in motion, equals to the backlight being more ore less bright depending on the fabric thickness.
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✺
Subsurface-Scattering reference photo with soft backlight.
→

✺
Finished wireframe model of the finished mask. The notches on it's side appear due to the production process, in which the different layers are melted together.

For the best quality of subsurface-scattering on these details, it was decided to leave them hard modeled, rather than having a SSS intensity map.
↓

Work-in-progress 3D render of the Vevox Fortune Pro FFP2 mask showing early modeling and shading stages. Kind of work insight / concept render. In this case, showing the raw model rendered in wireframe-mode.

Rendered in Cinema4d and Redshift. Made by Yeman.Studio / Benno Schulze.

✺
Added: Subdivision Surface Modifier.
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✺
Clay Render.
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Reference photo in a flat state.
→

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Testrender with soft backlight. (work-in-progress materials)
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Another testrender for subsurface-scattering, on mask model.
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/ Folding to shape

Note: The mask was modeled in its folded state, as it would still appear unfolded, if a folding animation was to be implemented into the ad or separate video. Although this animation was never created, modeling it this way kept things flexible.

✺
Multiple work-in-progress testrenders during the folding process of the mask.
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Work-in-progress 3D render of the Vevox Fortune Pro FFP2 mask showing early modeling and shading stages. Kind of work insight / concept render.

Rendered in Cinema4d and Redshift. Made by Yeman.Studio / Benno Schulze.

✺
C4D-Object menu showing the modifier hierarchy. A low-poly cage (deputy) model, linked to the high-res model via mesh-deformer is steering the animation / folding.
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✺
The cage model has a pose-morph tag with point / vertice based control. This enables easy keyframe animation of the nose-bending and complete folding animation.
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✺
Test animation for bending the nose area.
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✺
Added nose-clip, visible due to subsurface-scattering.
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Fine tuning on the model, especially on the middle seam. Subsurface scattering is making some issues, as the model is colliding with itself on some points. This creates dark artefacts.
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Scenic lighting testrender.
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/ / Finetuning + Detailing

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Further developement on the fabric material by layering together different types of noise and surface maps.
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Concept render of FFP2 mask product visualization. Exploring the transmissive fabric material / texture for the unique layers.

Rendered in Cinema4d and Redshift. Made by Yeman.Studio / Benno Schulze.

✺
Creating material varieties for the inner-layers of the mask.
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/ / Animation

✺
Testing different camera angles.
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Animation test for breakdown animation of the inner-layers.
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Further animation test for breakdown animation of the inner-layers.
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✺
Testing for the visual abstraction of aerosols being repelled by the mask.
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↓ the finished video ad:

Note: Due to complexity and performance limitations, the majority of the project's content is not available on mobile.

Curious? Check out the full page on tablet or desktop devices!

/ / Desktop Content insight Teaser:

/ work-in-progress

⚎ AD FOR FFP2 Mask

❯ intro

/ / Project Context

/ / Project Context

❯ INSIGHT

/ / Material + Light

/ / Material + Light

/ / SSS + Modeling

/ / SSS + Modeling

/ / Finetuning + Detailing

/ / Finetuning + Detailing

/ / Animation

/ / Animation

/ / Desktop Content insight Teaser:

/ / Desktop Content insight Teaser:

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