Track: S2S by The Chronics (unreleased) @linktr.ee
About me
Go to office
SKETCHFAB
VIMEO
AMP, a prominent nightclub for electronic music in Muenster, commissioned me to create a short, visually striking teaser video (under 30 seconds), featuring the upcoming month's lineup and dates.
A unveiling of the the acts, dates and events for the upcoming month.
I was given a rough outline for art direction with moodboard examples during a briefing session. The only set requirements were the length, aspect ratio, included information, and music. Apart from these basics, I had wide artistic freedom to experiment with the visual flow, semiotics, and compositing.
Catching the mood and color scheme for the social ad.
The club's lighting, atmosphere, and architectural structure are distinctly raw [1], dimly lit only by LED pipes, lined along the ceiling. Strobes and waves of bpm-timed light streaks, create a dynamic and immersive energy. The goal is to translate this unique ambiance into the visual style of the video.
For the first meeting, i presented 2 different concepts, of which it was quickly decided to focus on the now final idea.
Floating in a dark, boundless space are rough pieces of stone [2] — each symbolizing an artist. These fragments are drawn towards a central point (the club itself, AMP), where they merge and morph into a single, massive boulder, the event [3].
In parallel, 12 glowing LED pipes, symbolizing the months of the year, emerge and drift toward the back of the boulder. They begin to orbit, resembling the motion of an old bank vault unlocking. During this sequence, the acts are revealed, so kind of similar to an opening ceremony or unveiling.
Finally, an essential overview displays the month, complete with the lineup of acts, events, and dates, providing clarity and structure, while keeping interconnected with the CGI content [4].
//Project Info
data = {
"type": "commercial project"
"contributor": "Benno Schulze"
"category": [
"AD",
"SOCIAL_MEDIA",
"ELECTRONIC_MUSIC"
]
}
Excerpt from the work in progress material, showcasing the steady improvement of quality and animations.
data = {
"enabledSoftware": [
"Cinema 4D.exe", //main 3D Software
"AfterEffects.exe", //post edit + composition
],
}
This storyboard was presented in the kickoff meeting. Disregarding smaller changes, it stayed pretty close to this original draft. The biggest changes were made to the timeline, as during the execution phase, instagram enabled story videos up to 30 seconds. As this was the key content area for the video, it disabled the maximum length lock of 20 seconds (which was the limit before).
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Dark, faint silhouette, dust particles, subtle fading cold white light from below.
0,5 sec
Neon tubes light up (white or red) "dancing," connected in series, turning on and off,
-> Synchronized to music and/or Foley sounds.
4 sec
Rough concrete chunks fly in from the sides, through a slight haze, dust, and underlighting, with shadow cones pointing upwards.
6 sec
Light flashes (white or red) In parallel, depth blur (focus shift), brief appearance of the first act's name with effects (e.g., zoom-in/pulsating).
11 sec
Number of acts repeated, each introduced with an appearing "chunk."Chunks assemble into a sphere.
A banner wraps around the sphere (AMP AMP AMP AMP). Packaged monthly program, "wrapping paper/ticket.
14 sec
"Overview of all acts with dates.
20 sec
"Outro" Lights out.
Note: Due to complexity and performance limitations, the majority of the project's content is not available on mobile.
Curious? Check out the full page on tablet or desktop devices!
Act / Event Announcement Teaser for AMP Muenster - March Edition.
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